Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from pahiusa.com

What Personal Information Do We Collect?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

How Do we collect Device Information?

By using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

What Other Information Do We Collect?

We also collect Order Information and information related to text communications:

Order Information:

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

Text and Phone Information:

By either (a) agreeing to our Terms of Service and Privacy Policy or (b) entering your phone number to opt-in to replenishment reminder messages and clicking “Submit”, you agree that we or our providers may send you text notifications related to your orders and text marketing offers. While variable based on your purchase behavior, marketing-based text messages will not exceed 5 per month. You understand that consent is not a condition of purchase. You can unsubscribe from further text messages by replying STOP[ and can opt out of marketing texts while continuing to receive transactional or relationship texts related to an order[1]]. Message and data rates may apply.

By signing up via text you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply.

What Do We Mean by “Personal Information”?

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your Personal information?

To Fulfill Your Order:

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

To Communicate with You:

To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback.

We may use your Personal Information to send you important transactional or informational notices concerning, for instance, purchases or changes to our terms, conditions, and policies. Because this information is important to your interaction with us, you may not opt out of receiving these important notices.

To Keep You and Us Safe From Fraud and Cyberbreaches:

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), retargeting for advertising, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve on these safeguards to help keep your Personal Information secure.

To Comply With Law:

We use Personal Information to comply with applicable law. For example, we may use transactional information to satisfy tax or reporting obligations, or name and address information to comply with a lawful governmental demand.

To Save the Items in Your Cart:

The Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

How Do We Share Your Personal Information?

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

For California, Colorado and Virginia consumers, opt out of the sale of personal information here.[NOTE TO PAHI: please see Virginia Statutes 59.1-578(E) and Colorado Privacy Act Rule 5.07. We will want to update for other state privacy laws as they come into effect. For instance, Florida’s new AI bill of rights will contain a consumer privacy framework.]

Do We Share Text Messaging Information?

No. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties, other than our service providers.

How Do We Use Your Personal Information for Behavioral Advertising?

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

How Can You Opt Out of Behavioral Advertising?

You can opt out of targeted advertising by using the links below:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

How Does the Site Handle “Do Not Track” Signals?

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

What are Your Rights If A European Resident?

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

What are Your Rights as a Parent or Child?

We understand the importance of safeguarding the personal data of children. We consider a child to be an individual under the age of 13 or the equivalent age as specified by law in your jurisdiction. We have implemented additional procedural safeguards to help keep children’s Personal Information.

[A child’s account may only be created and maintained by their parent or lawful guardian]/[No child is permitted to use the Site or create an account with us]. To exercise privacy rights for your child’s Personal Information, please contact us at info@pahiusa.com .

How Do We Retain Your Personal Information?

We retain Personal Information only so long as necessary to fulfill the purposes for which it was collected or as required by law. We will keep such records pursuant to a data-retention policy and schedule designed to provide that your Personal Information is only retained so long as necessary for the legitimate business purposes for which it was collected, including for compliance with law, risk-management, and other legitimate post-transactional purposes.

How Can this Policy Change?

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

How Do You Contact Us About this Policy?

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at xxx@pahiusa.com or by mail using the details provided below:

PAHI

[Re: Privacy Compliance Officer]

100 International Drive, Suite 350, Portsmouth, NH 03801

[1] NOTE TO PAHI: There has been much litigation surrounding recent FTC rules that govern “transactional or relationship” messages as well as commercial messages and their separate opt-out regimes.  The FTC’s position is that you cannot require marketing texts in order for a consumer to get order updates/transactional messages by making by only having one opt-out choice that opts you out of both messages.  We having opt out mechanics that allow for opting out of all messages and just one type of message (marketing or transactional).